It’s been a long time in the making but the packaging I designed and produced for CuttinEdge Lab has finally launched. The brief was quite simple, make the packaging as premium looking as the product it houses, those products being CELShield and CELWrap protection films for electronic devices. I also wanted to ensure there was strong stand out in a product category that is flooded with competitors.

Choosing screen and body protectors for our precious smartphones and gadgets can be a confusing and daunting prospect, shops are crammed full of options. The challenge was to communicate an awful lot of information while still having an elegant design and one that customers would gravitate towards. The use of a metallic foil board underneath the rich black, tinted to a rich copper and powder blue with splashes of spot UV works really well in the flesh.